- A new approach to negotiation replacing the usual combative approach with something more collaborative
- Real-life case studies show how the techniques and strategies work in everyday commercial situations
- Written by two highly-experienced music lawyers who negotiate on behalf of multi-platinum artists and one of the world's leading music festivals
Do Deal: Negotiate better: Find hidden value, Enrich relationships
We negotiate constantly. In work, and in life. As we try to get the 'best deal', it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you'll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you're holding. Deal?
Summary